About Us

    Let's make looking after our minds as natural as brushing our teeth

We help people take better care of their minds, and improve their mental health and wellbeing. We help people learn how their minds work and how to take care of them, and help organisations promote wellbeing, resilience and productivity.

“Mindapples is an idea that is gaining ground at a time when both professionals and politicians are focusing on people’s well-being.”
The Telegraph

Mindapples was founded by Andy Gibson in 2008, as a campaign to ask everyone what they do to look after their minds. We all have mental health, and what we do makes a difference. We need to build a popular culture of looking after our minds, just like we look after our bodies. So, if you can look after your body by going to the gym or eating an apple, what’s the equivalent for your mind?

“Mindapples has found a way of discussing mental health in an extremely original way, without stigma, making it seem desirable and possible, not shameful and private. I support it wholeheartedly.”
Alain de Botton

Our commercial arm, Mindapples Trading Ltd, provides workplace training and e-learning programmes to organisations, helping people manage their minds, improve their productivity and maintain their wellbeing. We also run the Mindapples app, which makes this popular content available to the general public.

The Mindapples Charity continues to promote better public mental health through our social projects and public campaigns, and by supporting other charities and community groups to promote mental health and wellbeing. We’re passionate about making knowledge about mental health and wellbeing accessible to all, and supporting people who need help managing their minds.

Tens of thousands of people have now used our services to improve their wellbeing and manage their minds, and we’ve supported some of the biggest names in global business, including many top banks and City firms, Tesco, L’Oreal, NewsCorp, Lend Lease, Gowling, High Speed Two, Gatwick Airport and the Wellcome Trust. Find out more about our commercial track record.

So, over to you. Check out the app and start exploring your mind, bring our training and e-learning into your organisation, or buy a toolkit and run your own wellbeing event, and help us make looking after our minds as natural as brushing our teeth.

The minds behind the apples
The research behind our work
Testimonials and feedback from people who know our work
Media articles, interviews, podcasts and other pressed mindapples
Get inside our heads
Get in touch and let us know how we can help