Mindapples

Feed your mind Mindapples helps everyone take care of our minds the way we take care of our bodies. We believe looking after our minds should be as natural as brushing our teeth, and if we do that, then everything will change - how we teach our children, how we run our businesses, how we deliver healthcare, and even how we design our society.

What we do really does make a difference. Basic activities like sleep, water and exercise can improve mood and reduce the risk of ill-health%i (e.g. Sleep Matters, Mental Health Foundation, 2011; Fox, 1999; Armstrong, Ganio et al, 2012), whilst integrating 'breathers' and 'restorers' into our daily lives can help us maintain our mental wellbeing and prevent future health problems (Pressman et al, 2009; Jansen & von Sadovszky, 2004). Just as in healthy eating or smoking prevention, we need to build a popular culture of awareness and self-care about our minds. So, if we can brush our teeth, go to the gym and eat our 5-a-day, what can we do for our minds?

“I find Mindapples a pretty intriguing concept, which could really catch on. Just as gyms became a big thing in the 80s, will the 2010s see the arrival of serious preventative mental health?”
Madeleine Bunting, The Guardian

Mindapples started in 2008, asking everyone to share what they do to look after their minds. Our continuing goal is to normalise the conversation about mental health and make it relevant and enjoyable for everyone. We do this at scale now, all around the UK and beyond, asking people to share the ‘5-a-day' for their minds online, at events and pop-ups, and through other organisations via our unique trees and toolkits, and we also teach people how their minds work to help them maintain their health and achieve their personal and professional goals. We offer a range of services to organisations to teach staff about their minds to boost their health and performance, and use the profits from this to fund a growing range of public engagement and education projects.

Over 100,000 people have now shared their five 'mindapples', and we've taught thousands of people how their minds work and how to look after them. We've got big plans too. Find out more about who we are, what we offer and how you can help us grow.

Mindapples is an independent social enterprise based in London. We have been funded and supported by a lot of wonderful people including the Maudsley Charity, Guy’s and St Thomas’s Charity, Comic Relief and the Nominet Trust. Our academic and clinical partners include the Institute of Psychiatry, South London & Maudsley NHS, Mind, the Mental Health Foundation, Bupa and the University of York. Our clients include some of the biggest names in global business, including JP Morgan, L'Oreal, News UK and the Wellcome Trust.

“Mindapples is an idea that is gaining ground at a time when both professionals and politicians are focusing on people’s well-being.”
Julie Cross, The Telegraph

Get started today. We're asking you to pick your own five 'mindapples' and share them with the world. We want to make looking after our minds as natural as brushing our teeth, by asking everyone: What's the 5-a-day for your mind?

So, over to you. Have you had your mindapples?

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